We’ve had a lot of fun on Charles Chat the past few years keeping you up to date on the latest marketing and advertising trends, writing about them, and receiving insightful comments and feedback from our community of readers. But as everybody knows, when you grow you need to upgrade too. That’s why we’re continuing the adventure at our newly redesigned blog/Internet magazine, The Spark Report.
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We’re moving! Well, virtually, at least. Join us at TheSparkReport.com
Sorry Apple fanboys. 10 reasons why there won’t be a Verizon iPhone this summer
So it’s beginning to look more and more like the iPhone isn’t coming to Verizon. (I’ll give you a moment to mumble some expletives under your breath. Are you all okay now? Good. Lets continue.) Of course, anyone who really knows if Verizon — or Sprint — will be getting the iPhone is sworn to secrecy. That hasn’t stopped rumors that Verizon is planning to release an iPhone version in September — or later. But for now I’m only concerned with what will happen in two weeks at Apple’s WWDC. I’ve put together my favorite 10 reasons why a Verizon iPhone isn’t likely.
No Comments »We welcome Doody Enterprises as our newest client
Doody Enterprises, the respected medical information resource, is on board as our newest client. Well known in the healthcare world, Doody serves healthcare professionals with timely expert reviews of newly published books and software about health sciences, as well as sending custom, filtered updates of Medline, the most comprehensive database of biomedical literature in the [...]
No Comments »Job Opening: Join our web marketing team
Hey, kids (read: College Grads/Social media gurus)! Want a fun (read: you’ll look forward to Mondays), interesting (read: creatively challenging) job (read: job, yes, job) with a forward-thinking marketing agency (read: ad agency/web marketing experts with local and national clients located in Elgin, IL)? We’ve got the position for you—Web Marketer, as part of our [...]
No Comments »Salutations to Little Company of Mary, Our Newest Client
We’d like to welcome Little Company of Mary Hospital and Health Care Centers as a client. We’re excited to be joining them as their web marketing team.
Located in Evergreen Park, IL, little Company of Mary has served the Southwest area of Chicago for 80 years. The Little Company of Mary Hospital Foundation is currently working [...]
Chicago Healthcare Job: Director/Manager of Healthcare Strategic Planning
In Chicago, IL
Reports to: Director, Strategic Planning
Manage design and production of analyses to inform strategic planning efforts throughout the organization. Typical analyses include market / competitor assessments, clinical programming, volume and financial projection, and business development planning. Oversee preparation of standard reports, Board-level presentations, and additional ad-hoc analyses with particular focus on service line planning [...]
Blackhawks Fans, There’s an Open Casting Call for Vince Vaughn Movie
I’m a big Blackhawks fan, and I got this info from someone close to the organization (thanks Dave — though I’ll feel really silly if you’re getting back at me for the April Fool’s joke). Anyway, here’s the info straight from the source:
Do you LOVE the Blackhawks and want to be an extra in a [...]
Improve Search Engine Rankings by Using a Simple Tool
This post is part of our monthly segment called “Technology Meeting Wrap Up.” Every month, the whole office meets to discuss fun, useful, helpful, new (or any combination of these adjectives) tools and technology. This segment discusses one bit of technology we discussed at our meeting.
Everyone’s interested in the good ol’ acronym that is one [...]
The first-ever persuasive seat belt ad [Video]
I’ve always believed that advertising should be persuasive (if your message isn’t compelling there is no reason for anyone to buy, sign up, or connect in any way), simple (complex messages are difficult to understand and often bore or become invisible), emotional (BBH famously founded the Emotional Selling Proposition (ESP), a direct move away from the older Unique Selling Proposition (USP) standard. ESP has become the basis for some of the most powerful advertising in the past century) and it should tell a good story (by leading viewers, readers or listeners through a story you can engage them on a deeper level and help them understand your product or service on a more personally).
No Comments »No Admongo necessary for Social Media
The FTC has created “Admongo.gov” in an effort to teach preteens about advertising. The program is a game that walks kids through the mall, home, and stores to show them how advertising is all around them and what advertisers are trying to say. This is nothing new, aside from being a way to reach today’s [...]
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