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Archive for July, 2008
“Step Marketing” Using Traditional and New Media
By now, we’ve all heard about the death of newspapers as a marketing medium (although I strongly disagree with the term “death” since I believe print will play a decent role for advertisers for at least five more years and then will play more of a specific role reaching certain demographics) and the power of [...]
Women Like Blogging, But Not As Much As Chocolate
Think blogging is only for young, geeky males? Think again. A recent release of a new social media benchmark study of more than 6,000 women by BlogHer, in conjunction with Compass Partners, shows that 36.2 million women actively participate in the blogsophere every week, with 15.1 million publishing and 21.1 million reading and [...]
Send an email through your phone
Our resident geek sent me an email even though he only had a phone with him. I never heard of this, so I thought I would share it with all of you since it might be a good way for those without Smart Phones to still stay connected. One associate of mine uses this [...]
Printed Newspapers Losing Ground To Their Internet Sisters?
Here’s some research I’ve uncovered related to newspapers and their websites. What’s important to note is that your results from newspaper advertising (which are likely down) does not necessarily mean that newspapers are worthless. Rather, it’s possible that although people are seeing your ads, they do not perceive the need to act now. [...]
To Blog, or Not To Blog?
I gave some serious thought to this question over the past year, understanding clearly that blogging was a growing communication tool. After all, we create, write and manage blogs for our clients, so why wouldn’t I practice what we preach (to be fair, Jim Tome from my office has been an active blogger for [...]
