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Archive for August, 2008
How to take advantage of a slow economy
The key is to keep communicating with your customers and potential customers.
The Future of TV Advertising is Targeted?
Below is an excellent article/interview written by Steve Smith for “Behavioral Insider” concerning the future of TV advertising. While none of this affects us now, it is interesting to see where things are heading and even more fun deciding what to do with this knowledge if the plan comes to fruition. Read on [...]
Lesson From Olympic Advertising
Ah, the Olympics. While great for athletes and fans, the Olympics is also a great opportunity for advertisers looking to reach millions of people from all walks of life.
But how do they get the most from their million dollar Olympic buys? The answer can help all of us.
Since the Olympics stir up emotions in [...]
TV News Still Most Popular For Adults
I wrote in an earlier post about the shrinking newspaper audience, but here’s some good news about another traditional media that isn’t going away.
According to Business Week, August 17, 2008, fewer Americans are reading newspapers and are instead getting their news online, but television remains the leading source of news in the country.
Not surprisingly, younger [...]
Finding The Right Agency
Every so often I’m asked how a business can search for, review and hire an advertising agency. While it might seem simple to those who haven’t gone through this process, it really is difficult. Think about it, you’re hiring a partner for what you hope will be a long term relationship, yet you [...]
Guerilla Marketing “Parking Angel” Concept
I came across this concept the other day while searching through marketing success stories and thought I’d share it. While I haven’t used it with our clients, I can tell you there have been a few times in Chicago where I wish someone would have helped like this.
Here’s the concept: If you are [...]
Boomers Use The Net, Just Not For Blogging
For those who market to boomers, here’s some valuable info pulled from various sources around the net.
According to a recent ThirdAge/JWT Boom study, people over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services,.
Boomers [...]
The Return of Calling Cards
Marc from our office came across an article in this week’s Time magazine about the return of calling cards — yes — paper calling cards. Calling cards were a popular Victorian low-tech version of social networking in the 1800’s. They’re business cards for non-business purposes. The article doesn’t say this, but it occurred [...]
Why Facebook Advertising Matters
While establishing and managing Facebook pages for our clients, we discovered the advertising side of this social media that allows us to present messages for our clients to a very targeted group of people. What separates most social media advertising from traditional online advertising (such as banners on newspaper websites) is that you pay [...]
