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Archive for September, 2008
Social Media Can’t Close A Sale, But . . .
Social media may be the first stage of your Customer Relationship Management (CRM) process. Call it CRM 2.0 if you like. And while many social media networks have been around for years, companies are just now at the point where they are realizing they can’t ignore them any longer.
SHSMD Conference Features Controversial Web Speaker
At the SHSMD Conference in San Francisco Thursday, September 18, one of the featured speakers was Andrew Keen, a self-described Silicon Valley insider and pundit who sought to expose the “grave consequences of today’s new participatory Web 2.0″ world. According to Mr. Keen, “in today’s self-broadcasting culture, where amateurism is celebrated and anyone with [...]
Digital Signage Grabs, Engages and Informs
A study released on September 3, 2008 by SeeSaw Networks, conducted by OTX, to better understand how digital out-of-home media can be used to reach mobile consumers, shows that digital signage advertising engages people, has high awareness, and is a compelling media that advertisers can use to effectively reach people with their message.
Importantly, says the [...]
The Surprising Difficulty With Online Social Media
I find it both sad and funny that many web companies are now offering to create Social Networking pages for their clients. While Social Media pages such as Facebook and LinkedIn are good to have (heck, we’ve been creating these for our clients for awhile now), the problem is not that our clients can’t [...]
People Like Coke “Brand”, But Not Necessarily The Drink
This information below, published by Gord Hotchkiss, explains that people aren’t usually buying your product but rather your brand — so long as a brand exists. So it’s important to make certain your brand is known, understood, and appreciated by your market in order to separate you from your competitors when it comes to [...]
