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Archive for October, 2008
Why Hospitals Should Fear Clinic Flu Shots
All of us who work in or with health care companies are well aware of the number of “clinics” popping up that offer basic medical care, including administering flu shots, conducting sports physicals, etc. While these facilities certainly are stepping on our toes, the problem is that we’re not in a unified position to [...]
TV Good For Reaching “Older” Adults, Web For “Younger” Adults
According to the Daily Online Examiner, only 58% of adults younger than 30 say they watch TV almost every day, while 23% of those under 20 say they watch television only a few times a week. That’s according to new research by the Pew Internet & American Life Project.
Among older adults, the numbers are higher. [...]
Chicago New Home Sales Force Creativity
We all know the market for new homes is bad. Okay, horrible is a better word. According to Hanley Wood Market Intelligence, new home sales in the Chicago market continue a sustained downward trend. In August 2008, builders netted only 424 sales in new for-sale subdivisions of ten units or more, down 79% [...]
Consumers Want to Interact With Companies on Social Media
I recently included the information below in a speech about Social Media Marketing for ISHMPR (Illinois Society of Healthcare Marketing and Public Relations), and it led to some surprised looks and a very nice discussion. So I’ll summarize here for your review.
According to the findings of the 2008 Cone Business in Social Media Study, [...]
Organized Site Makes Searching A Bit Easier
I came across this website that basically groups all the main search categories together and then lists those websites that are helpful search engines within those categories. It’s fun to look at and easy to use. You might even find a favorite here.
Visit This Site
Sphere: Related Content
A Handy Tool For Social Marketing
If you’re involved in social marketing or if you upload the same photos to various sites, you will enjoy this site. It allows you to upload your images once and send them to different accounts at different sites.
Go to:
Upload Photos To Websites
Right now there are over 225,000 subscribers. Joining is free and signing [...]
Brand Marketing Is Dead?
Cory Treffiletti from Online Spin offered this opinion (below) in his controversial blog. While I agree that the state of the economy has led many marketers to aim for instant results, I still believe that ALL work must be created within the guidelines of the brand. If your brand will only “get in [...]
