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Archive for November, 2008
Older adults need to embrace social media if they want to stay current
There’s no doubt that people who intend to be a vital part of the workplace need to embrace social media. But there are a few groups still holding out — and they risk being quickly being left behind.
With the market taking a downturn, older adults may need to keep working a little longer than they [...]
Help people visualize your product with digital renderings and video
Most people are visual.
Seeing helps explain things in ways text or stock photos can never do. On top of that, some products are inherently difficult to visualize. Most people think of digital renderings when they think of new construction projects like homes, condos, public buildings or hospitals. But they also also work well for [...]
Mom’s Cutting Back On Spending
According to a recent report by the allen & gerritsen (a&g) audience intelligence department, 80% of online mothers in the US say most Americans have been encouraged to overextend themselves, while 58% think the average American is too greedy.
Because moms manage the household (which means their behaviors drastically impact sales) and they teach and enforce [...]
Obama Emails Way To White House
Aaron Smith from Email Insider wrote often during the campaign about President-elect Barack Obama’s campaign and its highly effective use of new media and direct marketing tactics to tap into and engage with a wide base of supporters. Many say this strategy gave Democrats the crucial edge needed to win this year’s election. So Aaron [...]
Moms Use Social Media To Prevent Closure of Birthing Center
According to an article by Kay Lazar published in the Boston Globe today, moms have banded together to stop Beverly Hospital from closing their birthing center.
Per Ms. Lazar, “in a four-sentence statement from Northeast Health System, which owns Beverly Hospital, officials noted that the intense grass-roots campaign to save the North Shore Birth Center had [...]
Thinking Green? Read On
According to a recent Yahoo! Green study as published by the Research Brief, 77% of consumers describe themselves as “Green,” actively living their lives conscious of their health and environment, and 57% have made a Green purchase in the past 6 months.
But, concludes the study, the fact that not all green consumers are the same [...]
Run Video Search Ads On YouTube Pay Per Click
comScore recently reported that YouTube is the second largest search engine. YouTube, which is owned by Google, recently launched search-triggered sponsored video ad buys, meaning you can upload videos and purchase relevant terms so your video comes up in the search. If someone clicks on it, you pay. No clicks, no pay.
But [...]
TV Ads Targeted By Geography and Demographics?
Now this is interesting for regional advertisers, and it could be the future of TV advertising — or just another crazy experiment! But my bet is that this will stick, so long as there is no backlash from networks who will lose out on some ad dollars.
Dish Network Corp. is bringing in a company [...]
How Advertisers/Agencies Can Ruin Good Work
We’ve all sat in the creative meetings where we make something out of what seems like nothing. Those are great days that keep us coming back to the office with high hopes. Then there are the days when a simple task gets turned into a massive mess simply because nobody is allowed to [...]
Turn Handwritten Notes To Digital
UPDATE 11/18/08 — Livescribe has a similar product (pen) as below; however, unlike the Mobile Digital Scribe below, the Livescribe will work with Macs. Click this link: Livescribe Digital Pen
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Mobile Digital Scribe is the first device ever to capture natural handwriting from any surface, and store it in the receiver for future use. [...]
