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Archive for December, 2008
Did Seth Godin get where he is today on less than 10,000 hours worth of work?
This morning someone asked me on Twitter what I thought of Seth Godin’s recent post on his blog about Malcolm Gladwell’s 10,000 hour theory. Interestingly, the theory is very close to one Godin writes about in his book the Dip. It led to a very thought-provoking discussion.
Think You Have It Rough? Inspiring Video Will Change That!
As we limp into 2009, I thought this video would provide some much-needed inspiration. It’s not long, and as far as I can tell from my limited research, it’s very real. In fact, it might be worth sharing this with your family.
Enjoy, and have a great New Year!
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Market To The “Talkers” For More Efficient Results
According to a new survey from Mediamark Research & Intelligence published by “The Center For Media Research” today, 11.5% of the U.S. adult population are the key influencers of other people when it comes to word-of-mouth communications regarding personal finance.
This segment of approximately 25.4 million adults, dubbed “Big Circle Influentials,” are at par with the [...]
Millenials (14-25 year olds) watch less TV, more streaming video but respond to physical media
Deloitte’s new study of consumers between 13 and 75 reveals some surprising results: Younger consumers watch less TV on their TV’s, are highly influenced by print advertising and social media has become an important part to every marketing mix.
Wishing You A Happy Holiday Season
Demi & Cooper Advertising would like to wish you a happy holiday season filled with your favorite things. To see a few of our favorite things watch the video below. Happy Holidays!
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Pregnancy Widget Can Be Embedded In Hospital Website
Everyone knows where babies come from — hospitals. Well, at least those that can wait!
But few hospital websites have fun with what is the most beautiful time in a future parent’s life. So next time your hospital is going to run an ad campaign for expectant mothers, think about sending them to a page [...]
New J.C. Penney Viral Video Pokes Fun At Men — Successfully
This is very well done and uses viral marketing techniques to really get this word out. Watch it, then read below.
Meghan Keane writes about J.C. Penney’s now widely watched “doghouse” video in her Wired blog:
If men are from Mars and women are from Venus, J.C. Penney must be pretty glad it picked the right [...]
Car Makers Promote Their Plan Online vs. Traditional Media
Ever since they got their butts handed to them when first approaching congress, the U.S. automakers have not only had to deal with the funding issue, but also the negativity that has appeared virtually everywhere from consumers who apparently don’t want congress to move forward with any bailout.
According to Emily Steel at the Wall Street [...]
Where have all the good customers gone?
Something has happened to the way potential customers and clients respond to marketing and advertising — and it’s happened so rapidly most people are still scratching their heads and wondering what to do about it. It’s occurring across the board throughout all industries. Consumer advertising, trade advertising, product announcements and application stories are all drawing fewer leads. What’s going on?
Lower Your Website Expectations To Improve Your Online Marketing
I’ve recently had numerous discussions with marketers about the role of their company’s website in the marketing mix. Many marketers think that websites are all they need online, and that the future of advertising is in finding ways to get people to the site — usually with SEO or banner ads. In fact, [...]
