Archive for January, 2009
How to create a Super Bowl ad and save $3 million
Some smart marketers are capitalizing on the Super Bowl’s self-imposed puritanical code. They’ve figured out that they can create a “controversial” ad and run it on their website — and get free press.
Creating Audio Podcasts From Your Blog Post
We’ve added a new feature to our blog, Odiogo, which has been automatically converting our posts into high-quality audio files. Each post that is written is transformed into an audio file that can be downloaded, subscribed to or played right from our blog.
This is a cool feature for readers for various reasons — readers now [...]
Airoom Partners With Demi & Cooper Advertising
On Friday, January 24, 2009, Airoom CEO Mike Klein announced that after a lengthy review, they have selected Demi & Cooper Advertising and DC Interactive Group to manage all advertising and web-related marketing for Airoom Architects and Remodelers (www.airoom.com) and Lamb Financial Corporation (www.lambmortgage.com).
“We’re thrilled to be partnering with the largest remodeling company in the [...]
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Sphere: Related Content
Posting Reviews via Social Media Can Hurt If Done Wrong
My company spends a great deal of time searching the internet for good, bad and related information about our clients in order to make sure the “right” information is in the public domain. While bad reviews online are nothing new (and neither is backlash to them, disgruntled companies usually got nowhere when they tried [...]
NY Train/Outdoor Advertising To Get More Creative in 2009
According to an article by Stephanie Clifford in the New York Times, “The New York City transit system is adding a new site for advertisements: the interior of subway tunnels.
Starting next spring with the 42nd Street-Times Square shuttle, passengers will see advertising outside the windows as the train travels between stations. The messages will look [...]



