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Archive for February, 2009
How To Stop Facebook Advertisers From Using You
You have to love the creativity of advertisers. We’re always finding ways to push products, and this new world of technology is only making it more fun — for us.
But as we’re able to target more and more work, consumers are realizing that they’re being taken advantage of in ways that they can’t even [...]
Avoid Following Negativity
In an old episode of “Taxi” (yes, it’s from long ago and my memory is a bit sketchy — but the point is correct), Alex wanted to search for his long lost daughter who he had just found out lived in a nearby city — he just didn’t know exactly where. Elaine said he [...]
Internet Demographics Skewing Older
In a report published by the Center For Media Research and reprinted here, surveys through 2008 by the Pew Internet and American Life Project show that a larger percentages of older generations are online now than in the past, and they are doing more activities online. Generation X (not Y) is the most likely group [...]
The four best advertising mediums in today’s economy.
Finding the right mix for your ad dollars should be considered on a case-by-case basis. It’s important to not overspend on some media options at the expense of others such as magazines, outdoor, radio and Internet.
