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Archive for September, 2009
Hackers are turning to social media to steal data. Here are some tips to protect yourself.
Hackers are getting more and more creative and are using social media tools in order to get the information they want. Be smart and be safe.
Heading to Orlando for SHSMD? See How To Make Social Media Work For You Friday
If you’re heading to Orlando for the SHSMD conference, I suggest you join me Friday, October 2 at 1:45 for my presentation on “The Stickiness of a Social Media Marketing Campaign”. SHSMD has told me that this is session has the highest advance sign up of any speech at that time, so register online at [...]
How to Determine ROI from Social Media
Last week I wrote about the need for companies to get on board the Social Media bus now before it leaves marketers so far behind that the cost to start and show immediate results will be so high that executives will not want to “experiment”. Judging by the emails I’ve received about the post, the [...]
TV is dead! (So says Dr. Horrible at TV’s annual Emmy Awards)
TV killed the radio star and the Internet killed…well maybe both. Audiences on TV are shrinking in favor of the Internet for a variety of reasons. What better way to deal with something uncomfortable than to poke some serious fun at it?
Social Media Is Not Going Away — So Get On Board
“The Magnificent Ambersons” is a Pulitzer Prize winning book written in the early 1900’s by Booth Tarkington that chronicles the demise of one of the wealthiest families in the town. George, the saturnine grandson, simply refuses to adjust with the changing times, preferring to shout “Git a horse” to those who drive their new motorized [...]
Goal Conversion: What’s better, SEO or PPC?
Just a few short years ago, advertisers would spend thousands on ads placed in traditional media to drive people to websites in order to sell a product or service. Flash forward to today and we all know what happened: traditional advertising is declining, web advertising is increasing, and people are still buying (albeit at a [...]
