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Archive for October, 2009
Twitter lists: good idea, cumbersome to use, useless in the real world
The average Twitter user may want to see your Tweets, click on your links and be influenced by your brand but probably doesn’t have time to categorize you into lists. As far as the average Twitter is concerned, you’re either followed or not followed, you’re either on or off. It would be akin to requiring a magazine reader to clip out your ad and pin it to a wall to prove they really like you.
Droid vs iPhone. “They” started it . . .
My dad told me to never argue with a person who buys ink by the barrel. I finally listened.
Today I tell my kids not to aggravate anyone with a computer who is well versed in social media — especially if that person is a mac fan.
Mac people are part of a cult-ure (yes, that spelling [...]
Why All Things Social Should Lead To Gathering Email Addresses
You likely are well aware of my company’s Social Media Marketing Program that we named “Sparking”. You can learn about it by clicking here. While this program successfully and cost effectively increases our clients’ followers, friends and fans through a wide mixture of social media and Web 2.0 tools, our biggest goal through Sparking is [...]
Site Lets Music Fans Help Rock Stars Write Songs
Yes, you read that headline correctly. Fascinating isn’t it how social media and the interactive web world has been extended to allow average Joes the opportunity to contribute to a rock star’s body of work? The Public Record invites users to collaborate with Mötley Crüe drummer Tommy Lee on his new album by submitting vocal [...]
What on earth does Sparking have to do with Social Media?
Social Media provides some really great benefits to marketers. So do Web 2.0 strategies and PPC buys. But these tools represent just a small part of a good online marketing program. The key is to bring these all together in a nice, synergistic package that’s easy to create, easy to manage and easy to analyze
Welcome [...]
Cool Tech: New software uses your smartphone camera as a lens, overlays data and images in real-time
Augmented Reality might just be the best thing that has ever happened to Plain Old Regular Reality. What is it? I’m sure by now you’ve seen Google Earth. You were probably amazed by how you can browse different parts of the globe and see detailed information simply by clicking on icons in it’s 3D topographical view. Augmented Reality uses that same principle, but applys it to the real world by using the camera on your Andriod Phone (coming soon to iPhone) as a lens — live in real time.
