I do think that email has taken a different path in recent years though. Instead of using it to write long descriptive emails to friends and family, most people use it to send quick snippets of information instead and use Facebook statuses and other social media to let people know what is going on with them daily. So I can see why people think it’s dying. It’s not dying, it’s just changing and people are becoming more in-tune with what kind of information they are receiving. If you can send out email messages to clients and you know they are being received well and that they are welcomed then it is definitely a great way to keep in contact with them.

Hidden in the macro view are the various segments, such as the 60-year-old CEO who is just “finally” getting comfortable with email and hoping to not be forced into any new “systems” — and the 21-year-old German I sat next to on the plane the other day, who said he has no use for email but might open it up to communicate with me (again, FB is all he needs).

“Recently a prof at DePaul asked how many students in his class use Twitter. One hand went up.”