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Archive for November, 2009
TV Ads Successfully Persuade Columbian Rebels To Turn Themselves In
From its inception, advertising has been used to sell everything: shoes, food, cars, charities and even causes. That’s because in its most simple form, advertising simply connects those with a need with those who can fulfill that need. Suffering from credit card debt? Here’s a debt relief program. Pipes clogged? Meet Draino. Looking for public [...]
New Technology Searches and Tags Photos In Facebook For You
Apple recently introduced an updated iPhoto application that will search your photos to identify people in them whose faces match the initial photo you tag. It’s called “Facial Recognition Technology”, and now an Israeli firm has taken this technology one step further by applying it to all the images found on Facebook.
It’s called “Photo Tagger“, [...]
Study Shows Hospitals Slow To Adopt Social Media Tools
Despite proven success, only 10% of U.S. hospitals and health systems are involved in social media (California HealthCare Foundation). Even worse, few of the 10% really take advantage of the “social” side of this medium, instead preferring to simply push out messages about services, classes, and general news. In fact, per the study, only 6% [...]
Like To Walk? New Site Helps Walkers Find The Best Communities and Neighborhoods
A somewhat new website allows builders, real estate agents and anyone interested in housing access to information about the “walkability” of the area by making calculations based on the distance from any given house to nearby amenities. One important note: Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the [...]
Redfin website connects MLS with Social Media in virtual real time
Redfin.com knows the power social media has on home sales (their own studies have shown that social media drives more online traffic to a listing than any other source, so encouraging bloggers to discuss a listing helps sellers, while giving buyers the context of the entire blogosphere for every listing creates a more informed purchasing [...]
Chicago Tourism Bureau Uses Social Media To Win Tradeshow Votes
Ahh, Chicago. You just gotta love how we handle elections. While this vote wasn’t for political gain, the financial ramifications were rather large.
You see, the National Plastics Exposition was deciding whether Orlando or Chicago would host their annual show in 2012, and they thought they would base their decision on an online poll conducted by [...]
