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Archive for February, 2010

You can’t deny what you’ve been up to online. We have the data.

Monday, February 22nd, 2010

We know what you’ve been doing on your computer. You’ve been Facebooking and Tweeting up a storm, haven’t you. You can’t deny it. Nielsen has the proof.

This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius

Monday, February 8th, 2010

Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising doesn’t need a big budget. You just need a solid concept. This year all but three Super Bowl ads disappointed. Here are my top three favorites from this year, which isn’t saying much.

Lots of hospitals are using social media, but only 1 in 3 has a plan

Friday, February 5th, 2010

Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.

Happy Birthday, Facebook! Except not really.

Thursday, February 4th, 2010

Do you celebrate your birthday on day your parents got nasty? Or do you celebrate it on the day you were born? Mashable, CNN Money/Fortune Magazine and others are reporting this morning that today is Facebook’s birthday — as listed on their own Facebook fan page. But Facebook didn’t go live until a year later.