Welcome to “Charles Chat”, The Demi & Cooper Advertising Blog

The entire purpose of this blog is to keep marketing and advertising professionals in touch with new techniques, services, software, design and media so that we can more effectively and efficiently connect target audiences with our clients’ products and services.

So sip some coffee, click around the site and see what hits you. And don’t forget to comment back. We’d love to hear from you.

The Authors

Charles Falls, Founder and President of Demi & Cooper Advertising

After a five year stint at a small advertising agency, Charles left to form Demi & Cooper Advertising in 1992 simply because he loves everything about advertising and wanted to be more involved in all of the advertising efforts of his clients.

To Charles, advertising is a beautiful mixture of science and art, and it incorporates every aspect of business into one tight package. But as times change, so must our methods. And Charles will do everything he can to keep you up-to-date.

Marc Battaglia, Associate Creative Director at Demi & Cooper Advertising

Marc’s always been into advertising and marketing. After all, the Advertising merit badge was one of the first he earned along the way to becoming an Eagle Scout.

He’s one of those rare individuals in our business that can’t stop thinking about what they do—which shows you how much he loves his career. With his drive, insight and down-to-earth practicality Marc uses creative design and varied mediums to achieve business results for our clients. He recognizes that in adverting, beautiful design is not enough. Everything should work together to give a clear and memorable message. His experience is rooted in healthcare, banking, financial, architecture, building, technology and industrial clients.

A Chicago native, Marc joined Demi & Cooper in 2000, and much of the polish and sophistication our work has is a result of either his direct touch, or his guidance and art direction of others. He’s won shelves of awards for our clients but unlike many in the advertising and marketing business, Marc considers an ad a failure if you can recall the ad but not the product or service it’s promoting. Marc’s talent is extremely multi-dimensional, ranging from being able to create powerful integrated marketing campaigns that include print advertising and collateral pieces, directing live and animated television spots, writing engaging copy, shooting photography, illustrating and even managing emerging media platforms. Marc is a contributing writer for several blogs, including our own Charles Chat and can often be found helping manage our online social media presence at all hours of the day and night.

He lives in an 1890’s farmhouse in Crystal Lake with his wife, two daughters, and their German Shepherd, Indiana, who spends her day with Marc at our office. He volunteers time for service dog organizations as well as for his old K-9 Search and Rescue team.