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Archive for the ‘Advertising’ Category
Advertising Agencies Strike To Protest Unfair New Business “Pitch” Process
Wow, I’m embarrassed to be part of the world-wide advertising industry after confirming this story.
It seems that in Belgium, agency people are bothered that advertisers (clients) aren’t following some sort of old “charter” that defined how new business pitches should be conducted. So they went on a one week strike.
While protesting in the streets, the [...]
You can’t deny what you’ve been up to online. We have the data.
We know what you’ve been doing on your computer. You’ve been Facebooking and Tweeting up a storm, haven’t you. You can’t deny it. Nielsen has the proof.
This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius
Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising doesn’t need a big budget. You just need a solid concept. This year all but three Super Bowl ads disappointed. Here are my top three favorites from this year, which isn’t saying much.
Lots of hospitals are using social media, but only 1 in 3 has a plan
Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.
Social Media in Employee Email Signatures Is A Good Idea
Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your [...]
Sharing your bra color on Facebook was a scam. But with a beautiful outcome.
I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.
Demi & Cooper Year In Review 2009
Demi & Cooper Advertising had a very busy 2009. Here’s a look back at our most notable moments. If you’d like to see our past video projects on YouTube, please click here.
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Women Aged 50+ Have More Confidence In Themselves, But Less In Religion And Financial Firms
VibrantNation.com recently surveyed “successful women aged 50 and over” and concluded that while this market has more faith in their own abilities to handle difficult situations in all facets of their lives (80% believe they have become more resilient with age), they are also less interested in turning to traditional sources of help such as [...]
Peanuts Characters Take On Ad Agency Holiday Party Planning
Here’s a funny take on agency life, especially during the holidays. Enjoy, and have a great Holiday Season!
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TV Ads Successfully Persuade Columbian Rebels To Turn Themselves In
From its inception, advertising has been used to sell everything: shoes, food, cars, charities and even causes. That’s because in its most simple form, advertising simply connects those with a need with those who can fulfill that need. Suffering from credit card debt? Here’s a debt relief program. Pipes clogged? Meet Draino. Looking for public [...]
