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Archive for the ‘Advertising’ Category
We’re moving! Well, virtually, at least. Join us at TheSparkReport.com
We’ve had a lot of fun on Charles Chat the past few years keeping you up to date on the latest marketing and advertising trends, writing about them, and receiving insightful comments and feedback from our community of readers. But as everybody knows, when you grow you need to upgrade too. That’s why we’re continuing the adventure at our newly redesigned blog/Internet magazine, The Spark Report.
The first-ever persuasive seat belt ad [Video]
I’ve always believed that advertising should be persuasive (if your message isn’t compelling there is no reason for anyone to buy, sign up, or connect in any way), simple (complex messages are difficult to understand and often bore or become invisible), emotional (BBH famously founded the Emotional Selling Proposition (ESP), a direct move away from the older Unique Selling Proposition (USP) standard. ESP has become the basis for some of the most powerful advertising in the past century) and it should tell a good story (by leading viewers, readers or listeners through a story you can engage them on a deeper level and help them understand your product or service on a more personally).
Jon Stewart rips Apple a new Apphole
Okay, please forgive the title but it’s Jon Stewart’s word not mine. Last night Stewart made some very serious points about how Apple, the underdog, with throngs of loyalist techie fanboys, is committing a terrible public relations/social media blunder by the way they’re treating Gawker/Gizmodo and it’s editor Jason Chen.
Nielsen report on Facebook ads shows the power of social media
Nielsen and Facebook recently released a report, “Advertising Effectiveness: Understanding the Value of a Social Media Impression,” that shows that we remember and are more likely to be influenced by what our friends “like.”
The study analyzed 3 different types of ads: ads above the fold, ads above the fold that reference which friends are fans [...]
iTunes may sell concert tickets (or tickets for anything you can imagine)
We all love Apple rumors. But this one seems to have some ground to stand on. Late last week PatentlyApple posted some pretty comprehensive details of Apple’s latest patent filing. It’s a full-fledged blueprint for selling and managing ticketing for concerts, sports events, conferences, amusement parks, museums, airlines — possibly even weddings — anything really.
Welcome to our newest client, Silver Cross Hospital!
We are pleased to be joining forces with Silver Cross Hospital, a 100 Top Hospitals National Award winner from Thomson Reuters six years in a row. Silver Cross is a 304-bed hospital serving Will County, with eight satellite offices in southwest suburban Illinois. They are currently building a state-of-the-art replacement hospital in 2012 in New Lenox, Illinois.
Friends, peers are substantially less trusted than they were two years ago.
As it turns out, people don’t really care that much about your opinion anymore. But there is hope.
An Odd TV Campaign Cuts Through The Clutter In Healthcare Marketing
A few weeks back, I wrote that I was embarrassed to be a part of the advertising industry because of the silly strike that agencies overseas organized to limit the number of agencies that clients invited to pitches. My industry has now redeemed itself, and of course it is through the work.
I saw the new [...]
Geico’s new spot features the Oracle of Omaha as Axl Rose
I have no idea how they got Warren Buffet to do this, but they have been trying to play-up his involvement in Geico (Buffet’s Berkshire Hathaway owns Geico) for some time through their print ad campaign (see below). Cast in the spot are real-life Geico employees who actually do a pretty decent job of singing. Nicely done.
11 percent say they would interrupt sex for social media
I love social media. At Demi & Cooper we live and breathe it. I’ve been known to check Facebook—much to the annoyance of my wife—while out to dinner. I’ve even (as a joke) live-Tweeted my daughter’s 6th birthday party. But It turns out social media may be a new addiction, according to a new Retrevo Gadgetology study. Salaciously enough, 11 percent of those under 25 say they would let a social media message interrupt sex. I’m not here to judge. I’m more interested in the rising level of engagement people have with social media. After all, it can be a fulfilling and productive use of time personally, professionally and fiscally.
