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Archive for the ‘Advertising’ Category
Geico’s new spot features the Oracle of Omaha as Axl Rose
I have no idea how they got Warren Buffet to do this, but they have been trying to play-up his involvement in Geico (Buffet’s Berkshire Hathaway owns Geico) for some time through their print ad campaign (see below). Cast in the spot are real-life Geico employees who actually do a pretty decent job of singing. Nicely done.
11 percent say they would interrupt sex for social media
I love social media. At Demi & Cooper we live and breathe it. I’ve been known to check Facebook—much to the annoyance of my wife—while out to dinner. I’ve even (as a joke) live-Tweeted my daughter’s 6th birthday party. But It turns out social media may be a new addiction, according to a new Retrevo Gadgetology study. Salaciously enough, 11 percent of those under 25 say they would let a social media message interrupt sex. I’m not here to judge. I’m more interested in the rising level of engagement people have with social media. After all, it can be a fulfilling and productive use of time personally, professionally and fiscally.
Facebook Fans and Twitter Followers Increase Business, Per Report
Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those [...]
Advertising Agencies Strike To Protest Unfair New Business “Pitch” Process
Wow, I’m embarrassed to be part of the world-wide advertising industry after confirming this story.
It seems that in Belgium, agency people are bothered that advertisers (clients) aren’t following some sort of old “charter” that defined how new business pitches should be conducted. So they went on a one week strike.
While protesting in the streets, the [...]
You can’t deny what you’ve been up to online. We have the data.
We know what you’ve been doing on your computer. You’ve been Facebooking and Tweeting up a storm, haven’t you. You can’t deny it. Nielsen has the proof.
This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius
Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising doesn’t need a big budget. You just need a solid concept. This year all but three Super Bowl ads disappointed. Here are my top three favorites from this year, which isn’t saying much.
Lots of hospitals are using social media, but only 1 in 3 has a plan
Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.
Social Media in Employee Email Signatures Is A Good Idea
Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your [...]
Sharing your bra color on Facebook was a scam. But with a beautiful outcome.
I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.
Demi & Cooper Year In Review 2009
Demi & Cooper Advertising had a very busy 2009. Here’s a look back at our most notable moments. If you’d like to see our past video projects on YouTube, please click here.
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