|
 |
Archive for the ‘Branding’ Category
This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius
Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising doesn’t need a big budget. You just need a solid concept. This year all but three Super Bowl ads disappointed. Here are my top three favorites from this year, which isn’t saying much.
Social Media in Employee Email Signatures Is A Good Idea
Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your [...]
Study Shows Hospitals Slow To Adopt Social Media Tools
Despite proven success, only 10% of U.S. hospitals and health systems are involved in social media (California HealthCare Foundation). Even worse, few of the 10% really take advantage of the “social” side of this medium, instead preferring to simply push out messages about services, classes, and general news. In fact, per the study, only 6% [...]
Twitter lists: good idea, cumbersome to use, useless in the real world
The average Twitter user may want to see your Tweets, click on your links and be influenced by your brand but probably doesn’t have time to categorize you into lists. As far as the average Twitter is concerned, you’re either followed or not followed, you’re either on or off. It would be akin to requiring a magazine reader to clip out your ad and pin it to a wall to prove they really like you.
Film exposes the hard, true world of advertising and creativity
Listen up. Get this clear right off the bat. At Demi & Cooper we love advertising. I don’t mean that we kinda like doing it when we come to work every day. I mean that figuring out ways to creatively sell things runs so deep in some of us that it penetrates every aspect of our lives.Quite simply, it is even more than our raison d’être. We’re constantly designing, critiquing and challenging ideas and concepts from ourselves and others. And we also hate when advertising is done incompetently. Seriously. It pisses us off.
Why Dex Gets My Vote For Best TV Campaign 2008-2009
If you’ve seen any of the “Dex Knows” TV spots (and I believe many of you have), then you are one of the main reasons I just love this campaign — you can remember it.
Unfortunately, the agency disabled the embed code in YouTube, so I have to send you there to see it. Just click [...]
The fastest growing age group on Facebook also still gets the newspaper
We’ve all heard that the fastest growing age group on Facebook is the 55+ set. If you haven’t, you’re out of the loop and you should probably make some time to see us on tour at one of our presentations. The intriguing part is how shockingly fast it is happening.
Sure, universites must go online. But that’s just a start.
Huge lecture halls are a waste of space. Forget lugging expensive, heavy textbooks around. Sleep in: your old 8am class is now online. We’re all very aware of how technology is rapidly changing big media and the way information is disseminated. Since information is essentially education, what we learn from media may apply to colleges and universities as well. It comes down to this bellwether: if big name (big brand) universities do not adapt then smaller ones will come up from behind to take the lead, or at least diminish their perceived value — exactly like blogs and social media has done for mainstream media.
Companies Are Twitterpated Over Twitter — And That’s Not Good
I gave a speech last night on social media to the Chicago Convention and Tourism Bureau (CCTB — ChooseChicago.com) that went very well. As is normal at these things, some people decided to hold on to their questions until after the speech was over so they could ask me directly and privately. I like spending [...]
Amstel Light Knows Its Hockey Audience
Those who know me would agree that I’m a big Blackhawks fan — even through the lean years. There’s a certain energy that goes with this game full of speed, grace and power that can’t be found anywhere else — especially during playoff time. Plus, hockey fans are a tight group. We know who we [...]
