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Archive for the ‘Demi & Cooper Advertising’ Category
Facebook Fans and Twitter Followers Increase Business, Per Report
Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those [...]
Advertising Agencies Strike To Protest Unfair New Business “Pitch” Process
Wow, I’m embarrassed to be part of the world-wide advertising industry after confirming this story.
It seems that in Belgium, agency people are bothered that advertisers (clients) aren’t following some sort of old “charter” that defined how new business pitches should be conducted. So they went on a one week strike.
While protesting in the streets, the [...]
Happy Birthday, Facebook! Except not really.
Do you celebrate your birthday on day your parents got nasty? Or do you celebrate it on the day you were born? Mashable, CNN Money/Fortune Magazine and others are reporting this morning that today is Facebook’s birthday — as listed on their own Facebook fan page. But Facebook didn’t go live until a year later.
Social Media in Employee Email Signatures Is A Good Idea
Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your [...]
Sharing your bra color on Facebook was a scam. But with a beautiful outcome.
I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.
Hackers are turning to social media to steal data. Here are some tips to protect yourself.
Hackers are getting more and more creative and are using social media tools in order to get the information they want. Be smart and be safe.
Heading to Orlando for SHSMD? See How To Make Social Media Work For You Friday
If you’re heading to Orlando for the SHSMD conference, I suggest you join me Friday, October 2 at 1:45 for my presentation on “The Stickiness of a Social Media Marketing Campaign”. SHSMD has told me that this is session has the highest advance sign up of any speech at that time, so register online at [...]
TV is dead! (So says Dr. Horrible at TV’s annual Emmy Awards)
TV killed the radio star and the Internet killed…well maybe both. Audiences on TV are shrinking in favor of the Internet for a variety of reasons. What better way to deal with something uncomfortable than to poke some serious fun at it?
What Screen Size Should Be Used When Creating Websites?
Most of us have been told to write copy for 7th graders because that’s the average age at which most people read. At least that’s what “they” say. Who “they” are is a mystery to me, but “they” get a lot of credit for some pretty basic stuff.
I never liked this idea simply because advertising [...]
Metrostudy Selects Demi & Cooper Advertising for Social Media and New Website
Metrostudy (Houston, TX), the leading provider of primary and secondary housing market information nationwide, has announced today that they selected Demi & Cooper Advertising to create a new corporate website and to also create, manage and execute a thorough social media strategy, including blogs, eblasts, Facebook pages, Twitter and LinkedIn accounts for their company.
Metrostudy [...]
