|
 |
Archive for the ‘E-mail Marketing’ Category
Social Media in Employee Email Signatures Is A Good Idea
Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move. Think about it: Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales. What better way to do this than to engage in dialogs with your [...]
Why All Things Social Should Lead To Gathering Email Addresses
You likely are well aware of my company’s Social Media Marketing Program that we named “Sparking”. You can learn about it by clicking here. While this program successfully and cost effectively increases our clients’ followers, friends and fans through a wide mixture of social media and Web 2.0 tools, our biggest goal through Sparking is [...]
How to Determine ROI from Social Media
Last week I wrote about the need for companies to get on board the Social Media bus now before it leaves marketers so far behind that the cost to start and show immediate results will be so high that executives will not want to “experiment”. Judging by the emails I’ve received about the post, the [...]
Goal Conversion: What’s better, SEO or PPC?
Just a few short years ago, advertisers would spend thousands on ads placed in traditional media to drive people to websites in order to sell a product or service. Flash forward to today and we all know what happened: traditional advertising is declining, web advertising is increasing, and people are still buying (albeit at a [...]
Metrostudy Selects Demi & Cooper Advertising for Social Media and New Website
Metrostudy (Houston, TX), the leading provider of primary and secondary housing market information nationwide, has announced today that they selected Demi & Cooper Advertising to create a new corporate website and to also create, manage and execute a thorough social media strategy, including blogs, eblasts, Facebook pages, Twitter and LinkedIn accounts for their company.
Metrostudy [...]
Sherman’s Secret Program Exposed
From one of my online alert accounts, I was sent this link to a video about our client’s social media program. In the video, Josh McColough, Marketing Communications Manager at Sherman Hospital, explains the broad picture of the program and what it has meant to their hospital. He also discusses the future subjects for our [...]
The fastest growing age group on Facebook also still gets the newspaper
We’ve all heard that the fastest growing age group on Facebook is the 55+ set. If you haven’t, you’re out of the loop and you should probably make some time to see us on tour at one of our presentations. The intriguing part is how shockingly fast it is happening.
We’re All Sissies, So Make It Work For You
Almost three years ago, the stock market was raging forward, consumers were buying their second and third homes, waiters were being tipped 25-35%, and people were thinking their next raise was on the horizon. People were fearless.
Then the market tanked. Jobs were lost. Goods went unsold. And businesses clamped down. Heck, even major media companies [...]
Companies Are Twitterpated Over Twitter — And That’s Not Good
I gave a speech last night on social media to the Chicago Convention and Tourism Bureau (CCTB — ChooseChicago.com) that went very well. As is normal at these things, some people decided to hold on to their questions until after the speech was over so they could ask me directly and privately. I like spending [...]
Social Media Guidelines From Top Companies
You have to love the internet. It’s so free and open, and yet at the same time it can be rather dark and mysterious. We see blogs, posts, comments and reviews everywhere, yet nobody really knows the writer’s true intent, or whether he or she has any hidden agenda.
Companies feel this heat, and are struggling [...]
