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Archive for the ‘Health Care’ Category
Advertising Agencies Strike To Protest Unfair New Business “Pitch” Process
Wow, I’m embarrassed to be part of the world-wide advertising industry after confirming this story.
It seems that in Belgium, agency people are bothered that advertisers (clients) aren’t following some sort of old “charter” that defined how new business pitches should be conducted. So they went on a one week strike.
While protesting in the streets, the [...]
Lots of hospitals are using social media, but only 1 in 3 has a plan
Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.
Sharing your bra color on Facebook was a scam. But with a beautiful outcome.
I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.
How bad is US healthcare? A staggering study by National Geographic
We spend more on medical care per person in the United States than any other country. But that probably isn’t news to you. Here’s the bombshell: our life expectancy is shorter here than in most other developed (and many developing) nations.
Women Aged 50+ Have More Confidence In Themselves, But Less In Religion And Financial Firms
VibrantNation.com recently surveyed “successful women aged 50 and over” and concluded that while this market has more faith in their own abilities to handle difficult situations in all facets of their lives (80% believe they have become more resilient with age), they are also less interested in turning to traditional sources of help such as [...]
New Technology Searches and Tags Photos In Facebook For You
Apple recently introduced an updated iPhoto application that will search your photos to identify people in them whose faces match the initial photo you tag. It’s called “Facial Recognition Technology”, and now an Israeli firm has taken this technology one step further by applying it to all the images found on Facebook.
It’s called “Photo Tagger“, [...]
Study Shows Hospitals Slow To Adopt Social Media Tools
Despite proven success, only 10% of U.S. hospitals and health systems are involved in social media (California HealthCare Foundation). Even worse, few of the 10% really take advantage of the “social” side of this medium, instead preferring to simply push out messages about services, classes, and general news. In fact, per the study, only 6% [...]
Why All Things Social Should Lead To Gathering Email Addresses
You likely are well aware of my company’s Social Media Marketing Program that we named “Sparking”. You can learn about it by clicking here. While this program successfully and cost effectively increases our clients’ followers, friends and fans through a wide mixture of social media and Web 2.0 tools, our biggest goal through Sparking is [...]
Heading to Orlando for SHSMD? See How To Make Social Media Work For You Friday
If you’re heading to Orlando for the SHSMD conference, I suggest you join me Friday, October 2 at 1:45 for my presentation on “The Stickiness of a Social Media Marketing Campaign”. SHSMD has told me that this is session has the highest advance sign up of any speech at that time, so register online at [...]
How to Determine ROI from Social Media
Last week I wrote about the need for companies to get on board the Social Media bus now before it leaves marketers so far behind that the cost to start and show immediate results will be so high that executives will not want to “experiment”. Judging by the emails I’ve received about the post, the [...]
