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Archive for the ‘Home Building’ Category
Facebook Fans and Twitter Followers Increase Business, Per Report
Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those [...]
Advertising Agencies Strike To Protest Unfair New Business “Pitch” Process
Wow, I’m embarrassed to be part of the world-wide advertising industry after confirming this story.
It seems that in Belgium, agency people are bothered that advertisers (clients) aren’t following some sort of old “charter” that defined how new business pitches should be conducted. So they went on a one week strike.
While protesting in the streets, the [...]
Women Aged 50+ Have More Confidence In Themselves, But Less In Religion And Financial Firms
VibrantNation.com recently surveyed “successful women aged 50 and over” and concluded that while this market has more faith in their own abilities to handle difficult situations in all facets of their lives (80% believe they have become more resilient with age), they are also less interested in turning to traditional sources of help such as [...]
Study Shows Hospitals Slow To Adopt Social Media Tools
Despite proven success, only 10% of U.S. hospitals and health systems are involved in social media (California HealthCare Foundation). Even worse, few of the 10% really take advantage of the “social” side of this medium, instead preferring to simply push out messages about services, classes, and general news. In fact, per the study, only 6% [...]
Like To Walk? New Site Helps Walkers Find The Best Communities and Neighborhoods
A somewhat new website allows builders, real estate agents and anyone interested in housing access to information about the “walkability” of the area by making calculations based on the distance from any given house to nearby amenities. One important note: Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the [...]
Redfin website connects MLS with Social Media in virtual real time
Redfin.com knows the power social media has on home sales (their own studies have shown that social media drives more online traffic to a listing than any other source, so encouraging bloggers to discuss a listing helps sellers, while giving buyers the context of the entire blogosphere for every listing creates a more informed purchasing [...]
Why All Things Social Should Lead To Gathering Email Addresses
You likely are well aware of my company’s Social Media Marketing Program that we named “Sparking”. You can learn about it by clicking here. While this program successfully and cost effectively increases our clients’ followers, friends and fans through a wide mixture of social media and Web 2.0 tools, our biggest goal through Sparking is [...]
How to Determine ROI from Social Media
Last week I wrote about the need for companies to get on board the Social Media bus now before it leaves marketers so far behind that the cost to start and show immediate results will be so high that executives will not want to “experiment”. Judging by the emails I’ve received about the post, the [...]
Social Media Is Not Going Away — So Get On Board
“The Magnificent Ambersons” is a Pulitzer Prize winning book written in the early 1900’s by Booth Tarkington that chronicles the demise of one of the wealthiest families in the town. George, the saturnine grandson, simply refuses to adjust with the changing times, preferring to shout “Git a horse” to those who drive their new motorized [...]
What Screen Size Should Be Used When Creating Websites?
Most of us have been told to write copy for 7th graders because that’s the average age at which most people read. At least that’s what “they” say. Who “they” are is a mystery to me, but “they” get a lot of credit for some pretty basic stuff.
I never liked this idea simply because advertising [...]
