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Archive for the ‘Internet Marketing’ Category

You can’t deny what you’ve been up to online. We have the data.

Monday, February 22nd, 2010

We know what you’ve been doing on your computer. You’ve been Facebooking and Tweeting up a storm, haven’t you. You can’t deny it. Nielsen has the proof.

Lots of hospitals are using social media, but only 1 in 3 has a plan

Friday, February 5th, 2010

Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.

Sharing your bra color on Facebook was a scam. But with a beautiful outcome.

Monday, January 11th, 2010

I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.

Demi & Cooper Year In Review 2009

Tuesday, December 22nd, 2009

Demi & Cooper Advertising had a very busy 2009. Here’s a look back at our most notable moments. If you’d like to see our past video projects on YouTube, please click here.

Sphere: Related Content

Women Aged 50+ Have More Confidence In Themselves, But Less In Religion And Financial Firms

Monday, December 7th, 2009

VibrantNation.com recently surveyed “successful women aged 50 and over” and concluded that while this market has more faith in their own abilities to handle difficult situations in all facets of their lives (80% believe they have become more resilient with age), they are also less interested in turning to traditional sources of help such as [...]

Facebook revisits their Privacy Policy. And users will hate it.

Wednesday, December 2nd, 2009

Last night Facebook announced that they’re going to undertake a major overhaul of their Privacy Policy. And in my opinion, it’s long overdue — and people will hate it. The blog, posted Tuesday night, has already generated more than 17,000+ comments with mixed reactions as of this morning.

Study Shows Hospitals Slow To Adopt Social Media Tools

Monday, November 9th, 2009

Despite proven success, only 10% of U.S. hospitals and health systems are involved in social media (California HealthCare Foundation).   Even worse, few of the 10% really take advantage of the “social” side of this medium, instead preferring to simply push out messages about services, classes, and general news.  In fact, per the study, only 6% [...]

Like To Walk? New Site Helps Walkers Find The Best Communities and Neighborhoods

Monday, November 9th, 2009

A somewhat new website allows builders, real estate agents and anyone interested in housing access to information about the “walkability” of the area by making calculations based on the distance from any given house to nearby amenities.  One important note:  Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the [...]

Redfin website connects MLS with Social Media in virtual real time

Friday, November 6th, 2009

Redfin.com knows the power social media has on home sales (their own studies have shown that social media drives more online traffic to a listing than any other source, so encouraging bloggers to discuss a listing helps sellers, while giving buyers the context of the entire blogosphere for every listing creates a more informed purchasing [...]

Twitter lists: good idea, cumbersome to use, useless in the real world

Friday, October 30th, 2009

The average Twitter user may want to see your Tweets, click on your links and be influenced by your brand but probably doesn’t have time to categorize you into lists. As far as the average Twitter is concerned, you’re either followed or not followed, you’re either on or off. It would be akin to requiring a magazine reader to clip out your ad and pin it to a wall to prove they really like you.