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Archive for the ‘Media’ Category
The first-ever persuasive seat belt ad [Video]
I’ve always believed that advertising should be persuasive (if your message isn’t compelling there is no reason for anyone to buy, sign up, or connect in any way), simple (complex messages are difficult to understand and often bore or become invisible), emotional (BBH famously founded the Emotional Selling Proposition (ESP), a direct move away from the older Unique Selling Proposition (USP) standard. ESP has become the basis for some of the most powerful advertising in the past century) and it should tell a good story (by leading viewers, readers or listeners through a story you can engage them on a deeper level and help them understand your product or service on a more personally).
Jon Stewart rips Apple a new Apphole
Okay, please forgive the title but it’s Jon Stewart’s word not mine. Last night Stewart made some very serious points about how Apple, the underdog, with throngs of loyalist techie fanboys, is committing a terrible public relations/social media blunder by the way they’re treating Gawker/Gizmodo and it’s editor Jason Chen.
iTunes may sell concert tickets (or tickets for anything you can imagine)
We all love Apple rumors. But this one seems to have some ground to stand on. Late last week PatentlyApple posted some pretty comprehensive details of Apple’s latest patent filing. It’s a full-fledged blueprint for selling and managing ticketing for concerts, sports events, conferences, amusement parks, museums, airlines — possibly even weddings — anything really.
Friends, peers are substantially less trusted than they were two years ago.
As it turns out, people don’t really care that much about your opinion anymore. But there is hope.
11 percent say they would interrupt sex for social media
I love social media. At Demi & Cooper we live and breathe it. I’ve been known to check Facebook—much to the annoyance of my wife—while out to dinner. I’ve even (as a joke) live-Tweeted my daughter’s 6th birthday party. But It turns out social media may be a new addiction, according to a new Retrevo Gadgetology study. Salaciously enough, 11 percent of those under 25 say they would let a social media message interrupt sex. I’m not here to judge. I’m more interested in the rising level of engagement people have with social media. After all, it can be a fulfilling and productive use of time personally, professionally and fiscally.
Reuters Sends Message to Journalists
Blogs and online publications have long been a thorn in the side of traditional print publications because of the speed with which they can break news. But now, online publications have an annoyance of their own in the form of Twitter.
From a personal perspective, Twitter is now where I go when I hear word [...]
How micro-managing can help save WGN radio in Chicago
Ladies and gentlemen, boys and girls — introducing Tribune Co. CEO Randy Michaels! He has a brilliant new idea that will make WGN-AM 720 news more riveting and enthralling— and help the Tribune Company emerge from the fiery ashes of bankruptcy and (financial?) disputes of how to fill time slots…by micro-managing the news staff?
This Super Bowl the Simpsons were schmaltzy, Betty White was on her game, and Letterman genius
Sure the economy is down and big budget Super Bowl ads are passe. But creative advertising doesn’t need a big budget. You just need a solid concept. This year all but three Super Bowl ads disappointed. Here are my top three favorites from this year, which isn’t saying much.
Happy Birthday, Facebook! Except not really.
Do you celebrate your birthday on day your parents got nasty? Or do you celebrate it on the day you were born? Mashable, CNN Money/Fortune Magazine and others are reporting this morning that today is Facebook’s birthday — as listed on their own Facebook fan page. But Facebook didn’t go live until a year later.
Sharing your bra color on Facebook was a scam. But with a beautiful outcome.
I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.
