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Archive for the ‘Social Marketing’ Category

Facebook Fans and Twitter Followers Increase Business, Per Report

Monday, March 15th, 2010

Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those [...]

You can’t deny what you’ve been up to online. We have the data.

Monday, February 22nd, 2010

We know what you’ve been doing on your computer. You’ve been Facebooking and Tweeting up a storm, haven’t you. You can’t deny it. Nielsen has the proof.

Lots of hospitals are using social media, but only 1 in 3 has a plan

Friday, February 5th, 2010

Social media is one of those things that seems deceptively simple. You open a Twitter account and send out some Tweets. Perhaps you’ll start a Facebook page and auto-feed in some content. Maybe you’ll upload some videos onto YouTube. These are all uses of social media tools — but using them doesn’t constitute a plan. And using social media by itself doesn’t constitute an online marketing plan.

Happy Birthday, Facebook! Except not really.

Thursday, February 4th, 2010

Do you celebrate your birthday on day your parents got nasty? Or do you celebrate it on the day you were born? Mashable, CNN Money/Fortune Magazine and others are reporting this morning that today is Facebook’s birthday — as listed on their own Facebook fan page. But Facebook didn’t go live until a year later.

Social Media in Employee Email Signatures Is A Good Idea

Thursday, January 21st, 2010

Utilizing Social Media sites for your business has already been proven in many cases to be a smart marketing move.  Think about it:  Marketing is all about getting messages out to the target audiences in order to drive traffic, interest and sales.  What better way to do this than to engage in dialogs with your [...]

Sharing your bra color on Facebook was a scam. But with a beautiful outcome.

Monday, January 11th, 2010

I’m sure you noticed last week that women started posting a one word color on their Facebook status. My wife even posted hers. I remarked about how it’s funny the useless things people do in order to “spread awareness” for a cause. Well it appears the whole meme was a scam. A silly, lighthearted, harmless and somewhat fun scam, but a scam nonetheless.

Demi & Cooper Year In Review 2009

Tuesday, December 22nd, 2009

Demi & Cooper Advertising had a very busy 2009. Here’s a look back at our most notable moments. If you’d like to see our past video projects on YouTube, please click here.

Sphere: Related Content

Women Aged 50+ Have More Confidence In Themselves, But Less In Religion And Financial Firms

Monday, December 7th, 2009

VibrantNation.com recently surveyed “successful women aged 50 and over” and concluded that while this market has more faith in their own abilities to handle difficult situations in all facets of their lives (80% believe they have become more resilient with age), they are also less interested in turning to traditional sources of help such as [...]

Facebook revisits their Privacy Policy. And users will hate it.

Wednesday, December 2nd, 2009

Last night Facebook announced that they’re going to undertake a major overhaul of their Privacy Policy. And in my opinion, it’s long overdue — and people will hate it. The blog, posted Tuesday night, has already generated more than 17,000+ comments with mixed reactions as of this morning.

New Technology Searches and Tags Photos In Facebook For You

Friday, November 13th, 2009

Apple recently introduced an updated iPhoto application that will search your photos to identify people in them whose faces match the initial photo you tag.   It’s called “Facial Recognition Technology”, and now an Israeli firm has taken this technology one step further by applying it to all the images found on Facebook.
It’s called “Photo Tagger“, [...]