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Archive for the ‘Social Marketing’ Category
We’re moving! Well, virtually, at least. Join us at TheSparkReport.com
We’ve had a lot of fun on Charles Chat the past few years keeping you up to date on the latest marketing and advertising trends, writing about them, and receiving insightful comments and feedback from our community of readers. But as everybody knows, when you grow you need to upgrade too. That’s why we’re continuing the adventure at our newly redesigned blog/Internet magazine, The Spark Report.
No Admongo necessary for Social Media
The FTC has created “Admongo.gov” in an effort to teach preteens about advertising. The program is a game that walks kids through the mall, home, and stores to show them how advertising is all around them and what advertisers are trying to say. This is nothing new, aside from being a way to reach today’s [...]
Jon Stewart rips Apple a new Apphole
Okay, please forgive the title but it’s Jon Stewart’s word not mine. Last night Stewart made some very serious points about how Apple, the underdog, with throngs of loyalist techie fanboys, is committing a terrible public relations/social media blunder by the way they’re treating Gawker/Gizmodo and it’s editor Jason Chen.
iTunes may sell concert tickets (or tickets for anything you can imagine)
We all love Apple rumors. But this one seems to have some ground to stand on. Late last week PatentlyApple posted some pretty comprehensive details of Apple’s latest patent filing. It’s a full-fledged blueprint for selling and managing ticketing for concerts, sports events, conferences, amusement parks, museums, airlines — possibly even weddings — anything really.
Welcome to our newest client, Silver Cross Hospital!
We are pleased to be joining forces with Silver Cross Hospital, a 100 Top Hospitals National Award winner from Thomson Reuters six years in a row. Silver Cross is a 304-bed hospital serving Will County, with eight satellite offices in southwest suburban Illinois. They are currently building a state-of-the-art replacement hospital in 2012 in New Lenox, Illinois.
Friends, peers are substantially less trusted than they were two years ago.
As it turns out, people don’t really care that much about your opinion anymore. But there is hope.
An Odd TV Campaign Cuts Through The Clutter In Healthcare Marketing
A few weeks back, I wrote that I was embarrassed to be a part of the advertising industry because of the silly strike that agencies overseas organized to limit the number of agencies that clients invited to pitches. My industry has now redeemed itself, and of course it is through the work.
I saw the new [...]
11 percent say they would interrupt sex for social media
I love social media. At Demi & Cooper we live and breathe it. I’ve been known to check Facebook—much to the annoyance of my wife—while out to dinner. I’ve even (as a joke) live-Tweeted my daughter’s 6th birthday party. But It turns out social media may be a new addiction, according to a new Retrevo Gadgetology study. Salaciously enough, 11 percent of those under 25 say they would let a social media message interrupt sex. I’m not here to judge. I’m more interested in the rising level of engagement people have with social media. After all, it can be a fulfilling and productive use of time personally, professionally and fiscally.
Facebook Fans and Twitter Followers Increase Business, Per Report
Apparently your Fans and Followers aren’t just there to spread your news.
According to an online study of over 1,500 consumers on Feb 8th and 9th by market research firm Chadwick Martin Bailey and iModerate Research Technologies, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those [...]
Reuters Sends Message to Journalists
Blogs and online publications have long been a thorn in the side of traditional print publications because of the speed with which they can break news. But now, online publications have an annoyance of their own in the form of Twitter.
From a personal perspective, Twitter is now where I go when I hear word [...]
