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Archive for the ‘Social Media’ Category
We’re moving! Well, virtually, at least. Join us at TheSparkReport.com
We’ve had a lot of fun on Charles Chat the past few years keeping you up to date on the latest marketing and advertising trends, writing about them, and receiving insightful comments and feedback from our community of readers. But as everybody knows, when you grow you need to upgrade too. That’s why we’re continuing the adventure at our newly redesigned blog/Internet magazine, The Spark Report.
No Admongo necessary for Social Media
The FTC has created “Admongo.gov” in an effort to teach preteens about advertising. The program is a game that walks kids through the mall, home, and stores to show them how advertising is all around them and what advertisers are trying to say. This is nothing new, aside from being a way to reach today’s [...]
Jon Stewart rips Apple a new Apphole
Okay, please forgive the title but it’s Jon Stewart’s word not mine. Last night Stewart made some very serious points about how Apple, the underdog, with throngs of loyalist techie fanboys, is committing a terrible public relations/social media blunder by the way they’re treating Gawker/Gizmodo and it’s editor Jason Chen.
Nielsen report on Facebook ads shows the power of social media
Nielsen and Facebook recently released a report, “Advertising Effectiveness: Understanding the Value of a Social Media Impression,” that shows that we remember and are more likely to be influenced by what our friends “like.”
The study analyzed 3 different types of ads: ads above the fold, ads above the fold that reference which friends are fans [...]
iTunes may sell concert tickets (or tickets for anything you can imagine)
We all love Apple rumors. But this one seems to have some ground to stand on. Late last week PatentlyApple posted some pretty comprehensive details of Apple’s latest patent filing. It’s a full-fledged blueprint for selling and managing ticketing for concerts, sports events, conferences, amusement parks, museums, airlines — possibly even weddings — anything really.
Welcome to our newest client, Silver Cross Hospital!
We are pleased to be joining forces with Silver Cross Hospital, a 100 Top Hospitals National Award winner from Thomson Reuters six years in a row. Silver Cross is a 304-bed hospital serving Will County, with eight satellite offices in southwest suburban Illinois. They are currently building a state-of-the-art replacement hospital in 2012 in New Lenox, Illinois.
Friends, peers are substantially less trusted than they were two years ago.
As it turns out, people don’t really care that much about your opinion anymore. But there is hope.
How Social Media Is Changing the Mommy Workforce
I am a working mom. It’s 10:30AM. I just put my son down for his first nap of the day. It’s actually late for a morning nap…rather than the usual 7AM, he decided to sleep in until 8:30 this morning. His daily schedule is flexible like that—he’s in charge. And that’s okay. Because my job [...]
How Addicted Are You to Social Media?
Is it nearly impossible for you to go a couple hours without checking Facebook? Do you check Twitter on your phone before you get out of bed? You’re not alone.
In a recent article on SFGate.com, 1,000 were people surveyed by Retrevo, Inc. (Sunnyvale, CA) in order to grasp the hold social media currently has. Some [...]
An Odd TV Campaign Cuts Through The Clutter In Healthcare Marketing
A few weeks back, I wrote that I was embarrassed to be a part of the advertising industry because of the silly strike that agencies overseas organized to limit the number of agencies that clients invited to pitches. My industry has now redeemed itself, and of course it is through the work.
I saw the new [...]
