Founder and President of
Demi & Cooper Advertising and DC Interactive Group
After graduating from Northern Illinois University with a degree in Advertising/Corporate Communications and Creative Writing, I began my advertising career at a small, roll-up-your-sleeves style agency in Mt. Prospect Illinois where I could hone my skills as a copywriter, account manager and account executive. This wide range of experience proved to be invaluable to me as I worked with a long-time creative partner (Brett Thomas) to form Demi & Cooper Advertising in 1992.
After achieving great success as a print-oriented advertising agency, I quickly guided our staff to build on the marketing techniques that proved most valuable to our clients to further expand into radio, tv and web applications, with web work eventually leading to the creation of an innovative web marketing program that utilizes Web 2.0 tools and social media to promote their clients products with little cost and great results. The program was so well received that it led to my forming a sister company to Demi & Cooper Advertising which we named DC Interactive Group.
Many years and industry changes later, Demi & Cooper Advertising and DC Interactive Group continue to thrive as two of the more successful results-oriented agencies in the Chicagoland area. Our web marketing program was responsible for gaining national recognition for a client’s Tweeted surgery – the first in Illinois and only the third in the nation, and our work on the web overall has gained us national recognition in healthcare and home building. In fact, through our web marketing program, all participating clients have seen a large increase in web traffic and brand recognition with reduced advertising budgets.
