Memorial Health System, a multi hospital system in central Illinois, was looking for a way to take a giant step forward, so they came to us. In the past, each department and service line had their own budget and ran separate advertising. But to coincide with new construction going on at the hospital, new strategic partnerships with Southern Illinois University HealthCare, Springfield Clinic and Orthopedic Center of Illinois and Prairie Heart Institute, they needed a branding campaign that rose above the noise and spoke from the authoritative position that was theirs to lose if they didn't. Through a process of collaboration with over 20 Memorial staff members, we developed a powerful and memorable new campaign that included TV, radio, print, outdoor and online advertising.
