Rizzini has been producing some of the finest sporting firearms for hunters and competition shooters since the company was founded in Italy 50 years ago. It's a company that is steeped equally in tradition and in technology. But the overwhelming reason to own a Rizzini is romance. The beautiful Turkish walnut stocks with artfully engraved sideplates seem to beg to be held in the early morning hours as you quietly wait for the soft flapping and deep honks of a Canada goose. We created an advertising campaign that conveyed the sense that Rizzini sportsmen know how to live fully in-the-moment while also understanding that they and their gun are an important part of history. Rizzini firearms reflect the rich history of hunting, as well as the future history of a family that will pass these guns down from one generation to the next.
