Memorial’s Faster ER Campaign

Anyone who has visited an emergency room understands that speed matters. So when Memorial Medical Center achieved a number one rating with faster care than any other location in Springfield, we created a campaign to shout the rating to their service area. The simple “faster” message with the clever “er” callout was strategically placed on a physical billboard, a local print campaign, as well as targeted online ad. No one wants to wait around in an emergency, and now the people of Springfield know they don’t have to.