Women & Infant Services Birthing Center

Silver Cross Hospital’s birthing center is next level, with all the amenities a new family could hope for when welcoming their new family member to the world. But rather than hyping the amenities, we focused on what matters most to the parents—seeing that little face for the first time. The campaign let people know Silver Cross was the most popular choice in Will County with a very baby-fied take that lives perfectly within the Silver Cross brand. Hyper-targeted online ads drew visitors to the website for the full story.