Stonewater Logo

Brand Design

Prior to the 2008 recession, Thatcher Woods (as it was known then) was preparing to offer to home builders a beautiful 1,400 acre community in which 3,700 homes were to be built in 33 unique neighborhoods. Those plans were shelved until 2019. But by then, times had changed, and the developers were looking for a fresh approach so they turned to Demi & Cooper. We not only worked on the overall brand, but also a new name. To us, Thatcher Meadows sounded like a typical new home community, but this community is nothing close to typical. The sheer size and beauty of the area combined with all of the ponds and water features called for a confident, one-word name. After reviewing many options, Stonewater was selected. Here's the approved logo.

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