Smart hospitals and health organizations want to be technical and offer apps. So we came up with the ICE App, which can be branded with any hospital or organization logo and colors. There is no way for a smartphone to indicate who the owner wants contacted in case of an emergency (ICE), or even what medical conditions and allergies he has that could affect his care. In fact, if the phone is locked, it’s practically worthless. Our ICE App, which hospitals can offer their patients, provides what could be a life-saving service while placing the hospital's brand on the home screen of every user.